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Website Project Plan Template

Give every phase an owner and deadline, from the first content draft to client sign-off. Fill in your plan or start with the completed example for a small agency website project.

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Editable plan · Scope and 6 milestones

Plan your website project

Editable plan

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Project scope
Preparation

Agree on the audience, page inventory, user journeys, and scope before design begins.

Include final copy, imagery, permissions, and any redirects needed for moved pages.

Production

Name the layouts and states that need client approval before implementation.

Include the staging link, integrations, permissions, and handoff to testing.

Release

Separate defects, in-scope revisions, and new requests. Reserve time to retest fixes.

Record the approved version, post-launch checks, and who handles issues after release.

Use the plan with any project management tool. Set dates with your team; the example is a starting point, not a delivery promise.

Completed example

A six-week website project plan example

Cedar Studio is an illustrative five-page agency project. The names, dates, and deliverables below are examples. The six-week schedule assumes the agreed content and approvals arrive on time.

Select “Fill with example” in the form to adapt this plan and include your changes in the Word or Markdown export.

Project and plan version
Example: Cedar Studio brochure website, plan v1, kickoff Monday of week 1
Objective and success measure
Help prospective clients understand three services and submit a project enquiry. After launch, review completed enquiry submissions and their quality with the client.
Included work and exclusions
Five pages: Home, Services, Work, About, Contact. One enquiry form and an editable case-study layout. Excludes ecommerce, a new logo, and copy for additional pages.
Project lead and final client approver
Project lead: Sam, agency PM. Final approver: Alex, client owner. Names and project are illustrative.
Discovery and structure
Owner: Sam Deliverable: agreed page list, visitor journey, and scope Due: Friday, week 1 Depends on: kickoff and access to existing content Approved when: Alex confirms the page list and exclusions in writing.
Content and assets
Owner: Alex, with the copywriter Deliverable: approved copy, images, and old-to-new URL list Due: Friday, week 2 Depends on: agreed page list Approved when: each page has final copy and approved imagery.
Design approval
Owner: Priya, designer Deliverable: mobile and desktop layouts, including form states Review deadline: Wednesday, week 3 Depends on: approved structure and representative content Approved when: Alex confirms the layouts and one consolidated revision round is resolved.
Build on staging
Owner: Morgan, developer Deliverable: working staging site with final content and enquiry form Due: Friday, week 4 Depends on: design sign-off and final assets Ready when: the team can complete the enquiry journey and the site is ready for QA.
QA and client acceptance
Owner: Sam coordinates; Morgan fixes; Alex accepts Deliverable: QA record and resolved client feedback Feedback deadline: Tuesday, week 5; retest by Friday Depends on: a stable staging version Accepted when: release blockers are closed and Alex records acceptance of the reviewed version.
Launch and handoff
Owner: Morgan Release: Monday, week 6, subject to written approval Depends on: QA, client acceptance, and backup Approval: Alex confirms the release version before deployment Handoff: repeat the enquiry test in production, verify redirects, share editing instructions, and name the rollback owner.

How to turn the template into your delivery plan

  1. 01

    Agree on the scope

    Give the team one definition of the website being delivered.

    • List pages, user journeys, integrations, and exclusions.
    • Name the final approver and an observable success measure.

    Ready when: The client and team have accepted the same scope.

  2. 02

    Assign owners and dependencies

    Make each handoff possible before scheduling it.

    • Give each milestone one accountable owner.
    • Record the content, access, or approval it depends on.

    Ready when: Every milestone has an owner and a clear input.

  3. 03

    Schedule feedback and retesting

    Allow time for review decisions and the fixes they create.

    • Set a feedback deadline and a separate retest window.
    • Use the QA checklist and record each defect with reproduction steps.

    Ready when: Reviewers know what to review, where to comment, and when to respond.

  4. 04

    Record release approval

    Connect approval to the version that will actually ship.

    • Resolve blockers and record any explicitly accepted limitations.
    • Record written approval, a release owner, and the handoff plan.

    Ready when: The approved version and release responsibilities are recorded.

What happens when the content is late?

Update the dependent milestones with the client. Do not silently remove the QA window to keep the original launch date. For a redesign, add a URL inventory, redirect mapping, and migration checks before accepting the revised schedule.

Use the creative brief to agree on the direction, the website QA guide to plan testing, and the launch checklist when the approved version is ready to ship.

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@koen.kerkvliet

Life changed in under 5 minutes

@Dsouldiva

My clients have been engaged like never before

@Jim Langman

Simple. Effective. Game Changer

@Dsouldiva

Finally, a feedback tool my clients actually enjoy

@craigfenton

A Game-Changer for Web Feedback – Worth Every Penny!

@ryanbarilla

The tool I've been searching for

@alexs89

Simple, yet ingenious

@koen.kerkvliet

Great feedback app and so easy to use!

@iamvictor

Hidden Gem

@greg319

Fantastic tool for working with clients

@devdbydesign

An Essential Tool for Enhancing Communication with Clients

@Fiorenzomi

Great product!

@gramir

Very useful product and excellent support

@Ulrich86098

Simple Commenter has changed the way I work

@Jim Langman

Deserves +1000 tacos

@IgnacioJadue

Clients LOVED using Simple Commenter

@Katelyn

Phantastic

@user6961b

They fixed my issue in literal seconds from emailing them

@100587018771155070259

Super handy tool. The developer is very responsive.

@neposeda

I didn't realize how much I needed this tool!

@koen.kerkvliet

Life changed in under 5 minutes

@Dsouldiva

My clients have been engaged like never before

@Jim Langman

FAQ

Questions people ask before they try it

Something missing? Email info@simplecommenter.com and you’ll get an answer from the person who built it.

What should a website project plan include?
Include the objective, scope, owners, deliverables, dates, dependencies, review deadlines, and approval conditions. Add a named release owner and handoff responsibilities so the plan covers what happens after launch.
Can I use this for a website redesign?
Yes. Add an inventory of the existing pages, a redirect map for URLs that change, content migration owners, and checks for existing forms and integrations. Keep work that is outside the redesign scope explicit.
How long should a website project take?
The example uses six weeks for a small brochure site, but it is not an estimate for your project. Page count, content readiness, integrations, approvals, and team capacity determine the schedule. Agree on dates after those dependencies are known.
How is a project plan different from a launch checklist?
The project plan covers the whole delivery process, including who does the work and when it is approved. A launch checklist covers the specific checks around release. Use both: the plan schedules the launch checks and assigns their owner.
Can I download the website project plan without signing up?
Yes. Fill it in here, copy it as Markdown, or download Word without an account. Choose Fill with example to adapt the sample, or use an empty form. Browser drafts stay on this device.

Give client feedback a place in the plan

When the staging site is ready, clients can comment on the page with Simple Commenter. Keep the discussion beside the work, then record the final approval in your project plan.

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Continue with the website QA testing guide, the QA checklist, and the client approval workflow.